You need everything to create a WordPress page or website that looks great. Sure, the platform’s in-house page builder is always ready to assist you, but the problem is you can’t edit it as much as you’d like because of how bulky and out-of-the-place it is.
Thankfully, third-party web design plugins are there to address those woes you may often experience with WordPress’s own, and one of the most notable is Elementor. Elementor is designed to make it easy to create websites. No coding required!
Are you a believer that Elementor is the right page builder? Are you still undecided? To answer your curiosities, we’re deeply diving into everything it offers.
Here’s a Pinky1472 video review for those who like a visual experience. To get a comprehensive overview of Elementor, you may still want to check out our article below.
Elementor in a Nutshell: What Is It About? What Is Editorial Structure
Elementor is a website builder plugin designed for WordPress. It’s best known for its visual and intuitive drag-and-drop editor that allows you to use a wide range of design assets and blocks and see what your page will look like to visitors in real-time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What does it have to offer?
Living up to the reputation of being a very excellent WordPress plugin, Elementor provides a sleek and neat interface that lets you seamlessly go through everything it can offer.
- Elementor offers a wider range of attractive and dynamic themes than the standard, plain themes that are often included with WordPress’ in-house themes.
- You get a separate and highly interactive work interface to edit your posts and pages. WordPress’s similar editor is lightweight and easy to use.
- Elementor will work with any theme that is compatible with WordPress version 5.0 or higher. You can use the plugin to refine your dull-looking theme into a more eye-catching one.
- The front-end handles all editing of your pages and websites. You’ll see your work as soon as your customers or visitors see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor as a whole makes it simple to create a stunning page. The interface of Elementor is so simple and packed with useful tools, even people with more advanced knowledge in web design, can use it without any difficulty. This, in turn, has solidified the website builder to be an ideal choice for folks lacking resources or working as a one- or three-man team.
Many similar web designer plugins may offer working individuals a pleasing drag-and-drop experience and a handful of useful tools. Elementor’s standards are not met by all plugins. Elementor is a well-respected plugin that has been installed on more than 3 million WordPress accounts.
What is it that makes this web design platform unique? What other features does it offer that others don’t have? We will soon find out as we look deeper into Elementor’s features, beginning with its impressive list.
Meet Elementor’s Features
Completely-packed Template Library
Elementor’s library of more than 150 templates is perfect for those who are new to web design, or have some knowledge but don’t have the time. They make site-building easy as they turn your ideas into products that will grab attention.
Two categories are available for the platform’s templates:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks are templates that can be used to create pages for specific and individual parts. Examples of blocks include portfolios, pricing tables, FAQs, portfolios, and more.
You can find templates from other sources than Elementor’s own and then import them into the platform via the My Templates tab.
Huge Selection of Widgets
Elementor has a lot more than just a wide range of templates. The plugin is also rich in widget choices. Widgets are smaller, more contained elements that house a wide range of content.
With a whopping total of 60+ widgets, you gain lots of insight into how you want to structure your website as well as the flexibility of doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Map widgets powered by Google Maps, testimonials, star ratings, and gallery widgets are also part of what Elementor has in store.
You may add as many as you want to your page. To expand your selection, you can also import templates from third-party sources.
Convenient Drag-and-drop Editing
If there’s one thing that Elementor is most prominent for, it has to be its highly convenient user experience. It has been best-known for its drag-and-drop capabilities, allowing users to build and edit pages as freely as possible. Simply drag whatever widget you like best from the left sidebar, and drop it into your workspace. You can also adjust the layout of the page by moving it to another location.
Elementor also offers right-click support, which allows users to make minor edits without having to look at the sidebar. This is something that a few WordPress web design plugins don’t offer.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control Over Your Elements
Elementor, a simple WordPress page-building plugin is packed with design options that can be used by anyone. It knows that the finest of details matter when it comes to creating an eye-catching website, so it allows you the liberty to edit and fix every single design element in whatever you’re building.
You can make necessary changes to your site’s content blocks and widgets, images, text, and text. You can also change the font, sizing, and color of your text content and headings.
These are just a few of the basic editing options you have in Elementor. The plugin also has more advanced options to let you tweak specific adjustments to your content elements. The plugin offers advanced customization options that include widget positioning within columns, custom CSS settings, animation effects and exact margins and padding for numbers.
Optional Features for Your Mobile-Friendly Page
Elementor templates are all mobile-friendly by default. However, you might be curious if you can make some adjustments to your template to suit your needs. The platform allows you to customize your website to look better on tablets and smartphones, just like everything else.
Just click the Switch view icon along the sidebar, and you’ll be greeted with three viewing options, each for the desktop, tablet, and mobile phone. If you want to omit a widget or limit whatever you want your clients/customers to see, you may choose any of the three and edit right away.
An opportunity to look back at the changes you’ve made
Sometimes a few ‘undo’ actions may not be enough to fix a huge design mistake. You might have encountered similar occurrences if you tried editing on any design platform.
Elementor’s Revision History tool is a great help in this situation. With it, you can revert to any of the previous versions of the page you’re editing without sacrificing the rest of your design elements.
The Pricing
The Elementor plugin is offered completely for free, letting you take full advantage of all its core web design features and elements needed to create a good-looking site or page. Elementor Pro, however, has more additions and upgrades that are miles ahead of the previous version, some of which may interest you in trying one.
Elementor Pro will allow you to explore a wider range of themes, templates and design blocks, as well as custom CSS and advanced programming capabilities. You can also create forms and pop-ups in the platform’s editing interface, integrate with WooCommerce, and use the theme builder.
Elementor Pro offers four subscription options, each tailored to different individuals or groups. It also includes a special website builder and hosting plan for next-level site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year. 1 Pro Website Activation. 24/7 Customer Support
- Expert Plan – $199/year, 25 pro website activations, 24/7 customer support
- Studio Plan – $299 in the first year, then $499/year after; 100 pro website activations, VIP customer support in under 30 minutes
- Agency Plan – $999/year. 1000 Pro Website Activations. VIP Customer Support in Less Than 30 Minutes.
Elementor Cloud Website Building + Hosting is $99 per year. It gives you the same features you can expect from any Elementor Pro plan but includes stunning hosting and CMS capabilities. It offers a wide range of templates and design assets. Your website is protected by Google Cloud Platform integration, SSL and robust website management.
Elementor Free vs. Elementor Pro
The tricky part is: Do you feel the free WordPress plugin version is still appropriate for you, or do the Pro versions have such an advantage that you want to give it a try instead?
If you want to build a website or landing page without thinking of adding anything else to further attract your clients, you may choose to stand by the free plugin variant. Elementor Free has many features that are already impressive in retrospect. Its core tools are just as dynamic as those of other web design platforms, which offer the same level or more delivery. It is so dynamic that business teams can use the free version. What Is Editorial Structure
With Elementor Free, you can:
- Create optimized mobile-friendly versions of your site and page
- Go through your website’s version history
- You can use fully customizable themes and pre-made templates.
- You can add or modify website blocks as you wish.
If the ability to build and license more than one website is what you’re looking for, Elementor Pro may be a more logical option. One of its advantage that sits above the free version is that there is a lot of value added to it. This means that you have more options and more features to help you get the most out of your software. These include:
- A growing list of more than 300 themes and over 100+ premium block templates.
- Global widgets that allow you to use and edit the same widget across multiple pages without having to edit it individually;
- A front-end form builder and a pop-up editor if you want more ways to attract potential customers;
- Integrations with the popular e-commerce platform WooCommerce, complete with template blocks and widgets that let you build an online storefront;
- You can create your own theme using the Theme Builder feature. What Is Editorial Structure
However, unless you wish to license multiple websites, Elementor Pro shouldn’t be viewed as the only way to expand the WordPress plugin. As previously mentioned, Elementor Free is already sustainable enough for most users – there are plenty of flexible themes and templates out there that can be integrated with Elementor, a notable example of which is Astra.
Using Elementor: How Does It Work?
To get the Elementor plugin to start, the first thing you will need to do is install and activate it in WordPress. After you have installed the plugin, you will see a settings panel. You can modify any content while editing. Otherwise, you may head straight to WordPress’s pages section.
From there, you will notice the Edit with Elementor button placed conveniently along the bar above the canvas. As soon as you click on the button, you will be redirected to builder interface. This image shows you how it looks. What Is Editorial Structure
Based on the image, here are some things you should know as you explore this interface.
- The workroom or canvas. It takes up the largest part of the screen.
- The widgets area. It is located on the left side, next to the canvas. It contains lots of content as well as design elements that can be used.
- Settings. It is represented by three horizontal lines. This symbolise the ability to access a variety of fonts and colors.
- The Open Elementor widgets button. Essentially considered a form of the menu button, it allows you to return to the widgets list – nine little squares represent this.
- The Global Settings button. This button is represented by the cogwheel icon. It takes you to more advanced settings.
- The Revision History button. Displayed as a clock icon, it allows you to take a look at the history of previous versions of your page or website.
- Switch to another view You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. You may use this to edit what you want your customers to see through their phones.
- Preview your changes. Once you click the tiny eye icon, you’re given a full look at the changes you’ve made to your page before you’re ready to publish it.
- The Publish/Update button. Once this shaped button goes green, that’s when you’re ready to publish. It’s gray if your page is being updated. This time, unlike green, you cannot click it. What Is Editorial Structure
Structure Hierarchy
Before you can begin building, it is important to understand the structure hierarchy Elementor uses. If you’re especially new to website design, this similar framework has been abided by many experienced creators and other basic web design platforms.
In Elementor, your primary goal is to create a page. A page is a collection of sections and columns.
On the one hand, a section is a row that you can customize with plenty of design elements, such as background, colors, sizing, and more.
The columns, on the other, go inside a certain section. These, in turn, are where the widgets or content elements are placed. Each widget can be customized and sized separately.
To recap, this is how Elementor’s structure hierarchy plays out:
Page > Section > Column > Widget/Content element
Designing a page
Now that we know how the skeletal outline works, let’s go ahead and create a page. Click the Edit with Elementor link in WordPress’ page design interface. You’ll soon notice a plus (+) button highlighted in red violet – click on that to add a new section. What Is Editorial Structure
Next, you will need to choose the structure for your section. You can choose to have one column or several columns depending on the type of content that you want. From there, you may populate those columns with content elements. Simply drag any widget from the interface’s widget area and drop it onto them, be it a heading or an image. You can even adjust or rearrange them and sections and columns within the page.
Once you’re happy with the structural placement, now is the time to retune the finer details to make the page look more presentable. You can explore three main editing tabs: Style, Content, and Advanced.
Designing a pre-existing or pre-made themed page is much easier than doing so from scratch. You would usually only need to make minor adjustments between sections, columns, and widgets, unless you are adding a new design element. Elementor’s drag and drop functions make it much easier to refine some changes than coding.
The disadvantages: What else is missing?
We don’t mean to mislead you, Elementor is certain to be one of the best WordPress web design tools. However, nothing in this world is always perfect. There are many things we love about the world, but there are some things you might find annoying.
- Sometimes the editing interface can be a little slow. It’s speedy, swift, and ultimately convenient, but it does so well, too fast to the point where it freezes altogether. To get it working again, refresh it and reopen it.
- Although most of Elementor’s features can be used for free, some may find them to be essential, but they are only available in Elementor Pro. This may prove frustrating for some. You can’t set sitewide styles with the free version. Instead, you are limited to only a few pages at a time. What Is Editorial Structure
- Some editing refinements may not go exactly as you wish them to. On the one hand, if you add custom styling to certain links, you may end up with the default typography and font color. On the other, you may have difficulty locating the exact margin value whenever the alignment of your design elements is off.
Who should use elementor?
Elementor is filled to the brim with expert-level core features and tools included in the free version, plus more useful upgrades in any of the Elementor Pro plans. It is also easier to use than most other WordPress web design plugins.
It’s easy to see why so many people love Elementor. Elementor is both a popular DIY tool for those who don’t have the necessary web design skills and an intuitive platform that can be used by a broad range of businesses.
We do have a few users in mind who will find Elementor more suitable. These are:
- Casual internet users. Bloggers and hobby website runners, in particular, will enjoy the wide, customizable benefits gladly offered by Elementor.
- Digital marketing professionals. Elementor features can be used for design purposes, but they are also marketing-ready. This includes seamless integrations with thousands of platforms via Zapier and pop-up and online commerce widgets.
- Site builders. If creating websites for a handful of clients is your day job, then Elementor is a great stepping stone to get you to where you want to be. What Is Editorial Structure
Alternatives to Elementor
Elementor may have some advantages over other web design plugins, but that doesn’t make it the best choice.
There are plenty of nice web design plugins for WordPress that deliver close to the same level as Elementor, with some that may offer only a few. WordPress’s web design features are not for everyone. We all know this. That’s why plugins were created.
Right now, there are two other leading WordPress web builder plugins out there that are on the same par as Elementor in terms of features: the Divi builder by Elegant Themes and Beaver Builder. Divi, one on hand, offers the same feature-rich range as Elementor and has the same ability to edit your website from a front-end interface as your clients see it. Although it has a similar look, there is no free option. On the other hand, Beaver Builder may not be as flashy as the other two plugins, but it still manages to pack as many essential design tools as possible into one platform. These tools are enough to make a website look great.
Other noteworthy web design plugin alternatives to Elementor include SeedProd and the SiteOrigin Page Builder.
Final Verdict: Is Elementor worth trying?
Answering the question is yes. Elementor is a premium drag-and-drop page building tool for WordPress. It’s packed with top-quality design tools and features. Most of these core features are offered free. What Is Editorial Structure
It’s easy to see why so many people continue to use this plugin to build websites and pages. We believe that Elementor stands out from most web design plugins because it allows individuals of all skill levels to build whatever they wish with no major obstacles in the way. Unlike others, it doesn’t force you to upgrade to a higher plan or a paid license, ensuring there’s enough space for everyone.
Before we let you explore Elementor, here’s some advice: If your job involves creating websites for clients or running multiple websites, we recommend that you use Elementor Pro. The free plugin for WordPress will still work fine.
FAQ What Is Editorial Structure
Can I upload or export my templates to Elementor?
Yes, you can import your templates to Elementor. Apart from letting you create one from scratch with the help of the Theme Builder feature, you can import your personalized themes into the website builder under the Templates tab.
Similar to the previous function, you can export your template files to be used on another WordPress site – useful if you work as a web-builder for multiple clients.
What pages can I make with Elementor?
With Elementor, you can create homepages, landing pages, landing pages, about pages, or any mixed-interest pages under the sun.
Elementor Pro subscribers can create websites, and even online shops.
Is Elementor slowing down my website?
Elementor won’t slow down your website to the point where it will take as many seconds as possible to load. A website built with this plugin might take two seconds longer than one built from WordPress’s built in website builder. Nonetheless, both equally bit faster than the version made through, say, Beaver Builder.
The reason why WordPress websites that are made using plugins take longer may derive from multiple factors: poor hosting, large media files, slow themes, and too many plugins at work.