When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. The platform’s page builder is available 24/7, but you won’t be able to edit the site as often as you would like due to its size and location.
Thankfully, third-party web design plugins are there to address those woes you may often experience with WordPress’s own, and one of the most notable is Elementor. Elementor aims to aid you in creating websites in a uniquely easy way – and when we say it’s a breeze to work with, we do mean it. No coding required!
Do you think Elementor could be the right page builder for you? Are you still undecided? We’re digging deep into all it has to offer, in order to answer your questions.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Pinky1472. You can still read our article to get an overview of Elementor.
Elementor in a Nutshell: What Is It About? What Is Ecommerce Store Owner
Elementor is a website builder plugin designed for WordPress. It is best known for its intuitive and visual drag-and-drop editor. This allows you to create a variety of design assets and blocks, and then see how your page looks to visitors in real time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What does it have to offer?
Living up to the reputation of being a very excellent WordPress plugin, Elementor provides a sleek and neat interface that lets you seamlessly go through everything it can offer.
- Elementor offers a wider range of attractive and dynamic themes than the standard, plain themes that are often included with WordPress’ in-house themes.
- To edit your pages and posts, you have a completely separate interface that allows for interaction. WordPress’s similar editor is lightweight and easy to use.
- You can keep your current theme, even if it’s from WordPress – Elementor can deal with all WordPress themes as long as they’re compatible with version 5.0 of the platform or higher. The plugin can be used to transform a dull theme into something more appealing.
- The front-end handles all editing of your pages and websites. You’ll see your work as soon as your customers or visitors see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor, as a whole, makes it easy for anyone to use when it comes to creating an impressive page. Its interface is designed to be so streamlined and filled to the brim with essential tools that even those who may need more expansive knowledge in web design can navigate through it with no problems. This, in turn, has solidified the website builder to be an ideal choice for folks lacking resources or working as a one- or three-man team.
Many similar web designer plugins may offer working individuals a pleasing drag-and-drop experience and a handful of useful tools. Still, not all of them can live up to Elementor’s standard. Elementor is a well-respected plugin that has been installed on more than 3 million WordPress accounts.
What is it that makes this web design platform unique? What other features does it offer that others don’t have? We’ll find out soon as we take a more in-depth look at what Elementor has in store for us, starting with its illustrious list of features.
Meet Elementor’s Features
Completely-packed Template Library
Elementor’s library of more than 150 templates is perfect for those who are new to web design, or have some knowledge but don’t have the time. All of them make the site-building experience easy on your end, as they help turn your ideas into a product that can catch anyone’s attention immediately.
The platform’s templates are classified into two categories:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks – templates for individual and specific parts of a page – examples of which include FAQs, pricing tables, portfolios, etc.
If you wish to expand beyond Elementor’s in-house template selection, you may find them from tons of third-party sources all over the internet and import them onto the platform under the My Templates tab.
Massive Widget Selection
It’s not just the vast range of templates that Elementor is lucky to be packed with. The plugin is also rich in widget choices. Widgets are smaller, more contained elements that house a wide range of content.
There are 60+ widgets that you can use to get a lot of information about how your website should look and the flexibility you have in doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You may add as many as you want to your page. As with the templates, you may also opt to import those from third-party sources to further expand your selection.
Convenient Drag-and-drop Editing
Elementor’s user interface is the most notable feature. Elementor’s drag-and-drop functionality allows users to create and edit pages as easily as possible. Simply drag whatever widget you like best from the left sidebar, and drop it into your workspace. Similarly, you may tweak some adjustments between the page’s elements by dragging it to a different location.
Elementor also offers right-click support, which allows users to make minor edits without having to look at the sidebar. This is something that a few WordPress web design plugins don’t offer.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control over Your Elements
For a basic WordPress page-building plugin, Elementor is surely stuffed with many design options that anyone can enjoy hassle-free. Elementor understands that every detail is important when creating a website that stands out. It allows you to modify and fix any design elements in the site you are building.
You can make necessary changes to your site’s content blocks and widgets, images, text, and text. You can also change the font, sizing, and color of your text content and headings.
Those are some of the basic editing tools you can explore in Elementor. The plugin also has more advanced options to let you tweak specific adjustments to your content elements. Widget positioning within columns, setting exact margins and padding in numbers, animation effects, and custom CSS settings are part of the plugin’s line of next-level customization options.
Optional Features for Your Mobile-Friendly Page
All of Elementor’s templates are mobile-friendly by default, but you may be wondering if you could make some changes to match how you want it to look. You’ll be glad to know that the platform gives you full control to do whatever you want to make your website more appealing on smartphones and tablets, as with everything else.
You can click on the Switch view icon in the sidebar to be presented with three viewing options: one for your desktop, tablet and one for your mobile phone. If you want to omit a widget or limit whatever you want your clients/customers to see, you may choose any of the three and edit right away.
An opportunity to look back at the changes you’ve made
Sometimes a few ‘undo’ actions may not be enough to fix a huge design mistake. You might have encountered similar occurrences if you tried editing on any design platform.
That’s where Elementor’s Revision History feature comes in handy. With it, you can revert to any of the previous versions of the page you’re editing without sacrificing the rest of your design elements.
The Pricing
The Elementor plugin is offered completely for free, letting you take full advantage of all its core web design features and elements needed to create a good-looking site or page. Elementor Pro has many more upgrades and additions than the previous version. You might be interested in one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro offers four subscription options, each tailored to different individuals or groups. The plan also offers a website builder and hosting plans for advanced site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year. 1 Pro Website Activation. 24/7 Customer Support
- Expert Plan – $199/year, 25 pro website activations, 24/7 customer support
- Studio Plan – $299 for the first year, and then $499/year thereafter; 100 pro websites activated, VIP customer support in less than 30 minutes
- Agency Plan – $999/year. 1000 Pro Website Activations. VIP Customer Support in Less Than 30 Minutes.
Elementor Cloud Website Building + Hosting is $99 per year. You get all the features of an Elementor Pro plan, but with amazing hosting and CMS capabilities. You get a remarkable range of design assets, templates, and editing capacities, and your website is fully protected with Google Cloud Platform integration, SSL, and robust website management.
Elementor Free vs. Elementor Pro
The tricky part is: Do you feel the free WordPress plugin version is still appropriate for you, or do the Pro versions have such an advantage that you want to give it a try instead?
The free plugin version is a good option if you don’t want to add any extra features to your website or landing page. Elementor Free has many features that are already impressive in retrospect. Its core tools are just as dynamic as those of other web design platforms, which offer the same level or more delivery. So dynamic that even business teams can get away from using the free version instead. What Is Ecommerce Store Owner
Elementor Free allows you to:
- Optimize your website and pages for mobile viewing.
- Check out the version history of your website.
- You can use fully customizable themes and pre-made templates.
- Add or edit out website blocks however you need them.
Elementor Pro might be the right choice if you need to license multiple websites. One of its advantage that sits above the free version is that there is a lot of value added to it. What we mean by it is you have more options to explore and more features to give you the extra edge. These include:
- An expanding list of over 300 themes and 100+ premium block templates;
- Global widgets allow you to use the same widget on multiple pages and not have to modify it individually.
- A front-end form builder and a pop-up editor if you want more ways to attract potential customers;
- Integrations with WooCommerce are available, with templates blocks and widgets to help you create an online storefront.
- You can create your own theme using the Theme Builder feature. What Is Ecommerce Store Owner
However, unless you wish to license multiple websites, Elementor Pro shouldn’t be viewed as the only way to expand the WordPress plugin. Elementor Free, as mentioned above, is sustainable enough for most users. However, there are many flexible themes and templates that can be integrated into Elementor. Astra is a notable example.
Elementor: How does it work?
First, install the Elementor plugin and activate it in WordPress. Once you’ve installed it, there’s a settings panel that you can visit if you wish – you may opt to modify whatever you want to see while you do the editing. You can also go to WordPress’s pages section.
You will see the Edit with Elementor link located along the bar above your canvas. You will be immediately redirected to the builder interface as you click the button. The image below perfectly illustrates what it looks like. What Is Ecommerce Store Owner
Based on the picture, here are a couple of things that you should expect as you explore the interface:
- The canvas or workroom. It takes up the largest part of the screen.
- The widgets area. It is located on the left side, next to the canvas. It contains lots of content as well as design elements that can be used.
- Settings. It is represented by three horizontal lines. This symbolise the ability to access a variety of fonts and colors.
- The Open Elementor widgets button. It is essentially a menu button that allows you to return the widgets list. Nine little squares are used to represent this.
- The Global Settings button. It is represented by the cogwheel icon and takes you to the more advanced settings.
- The Revision History button. Displayed as a clock icon, it allows you to take a look at the history of previous versions of your page or website.
- Switch to another view You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. This icon can be used to edit the content you wish your customers to see on their smartphones.
- Preview your changes. Once you click the tiny eye icon, you’re given a full look at the changes you’ve made to your page before you’re ready to publish it.
- The Publish/Update button. Once this shaped button goes green, that’s when you’re ready to publish. It’s gray if your page is being updated. This time, unlike green, you cannot click it. What Is Ecommerce Store Owner
Structure Hierarchy
Before we can even begin building, you must first understand the structure hierarchy that Elementor follows. This similar structure has been used by many web designers, including those who are more experienced in website design.
Elementor’s primary goal is to create pages. A page is where it usually contains a series of sections and the columns that come after that.
A section can be described as a row you can customize with many design elements such as background, colors and sizing.
On the other hand, the columns are located within a specific section. These are the places where widgets and content elements are located. Each can be styled and sized individually.
To recap, this is how Elementor’s structure hierarchy plays out:
Page > Section > Column > Widget/Content element
Designing a page
Now that we know how the skeletal outline works, let’s go ahead and create a page. Click the Edit with Elementor link in WordPress’ page design interface. You’ll soon notice a plus (+) button highlighted in red violet – click on that to add a new section. What Is Ecommerce Store Owner
The next thing you must do is select the structure of your section. You can choose to have one column or several columns depending on the type of content that you want. From there, you may populate those columns with content elements. Drag any widget from the interface’s widget section and drop it onto those columns, whether it is a heading or an images. You can even adjust or rearrange them and sections and columns within the page.
Now is the time for fine tuning the details and making the page more attractive. There are three main editing tabs to explore: Content, Style, and Advanced.
Designing a pre-existing or pre-made themed page is much easier than doing so from scratch. You would usually only need to make minor adjustments between sections, columns, and widgets, unless you are adding a new design element. With Elementor’s drag-and-drop functions, refining some necessary changes has been made much easier than the more advanced processes done through coding.
The Disadvantages: What Else is Lacking?
Don’t get us wrong – based on what we’ve shown you so far, Elementor is surely poised to be among the very best WordPress web design plugins out there. But, there are always imperfections in the world. There are many things we love about the world, but there are some things you might find annoying.
- The editing interface can be a bit buggy on some occasions. Although it’s fast, efficient, and ultimately very convenient, it can freeze too quickly. To get it working again, refresh it and reopen it.
- Though most of Elementor’s features are offered for free, there are a few that may appear essential but are only limited to Elementor Pro, which may be a bit discouraging for some. You can’t set sitewide styles with the free version. Instead, you are limited to only a few pages at a time. What Is Ecommerce Store Owner
- You may find that some editing adjustments don’t work as you expect. On the one hand, if you add custom styling to certain links, you may end up with the default typography and font color. On the other, you may have difficulty locating the exact margin value whenever the alignment of your design elements is off.
Who should use elementor?
Elementor has a wealth of expert-level features and tools. The free version includes these, as well as additional useful upgrades for any Elementor Pro plan. It is also easier to use than most other WordPress web design plugins.
It’s easy to see why so many people love Elementor. Elementor is both a popular DIY tool for those who don’t have the necessary web design skills and an intuitive platform that can be used by a broad range of businesses.
However, there are some specific users we have in mind that will find Elementor to be a more suited choice. These are:
- Casual internet users. Elementor offers many customizable benefits that are especially useful for bloggers and website owners.
- Digital marketing professionals. Elementor features can be used for design purposes, but they are also marketing-ready. This includes seamless integrations with thousands of platforms via Zapier and pop-up and online commerce widgets.
- Site builders. If creating websites for a handful of clients is your day job, then Elementor is a great stepping stone to get you to where you want to be. What Is Ecommerce Store Owner
Alternatives to Elementor
Elementor may have some advantages over other web design plugins, but that doesn’t make it the best choice.
There are plenty of nice web design plugins for WordPress that deliver close to the same level as Elementor, with some that may offer only a few. WordPress’s web design features are not for everyone. We all know this. That’s why plugins were created.
There are currently two other top WordPress web builders plugins that are comparable to Elementor in terms if features: Divi builder By Elegant Themes and Beaver Builder. Divi is able to edit your website directly from the front-end interface, just like your clients. However, despite giving off a very similar edge, it somehow doesn’t include a free option. On the other hand, Beaver Builder may not be as flashy as the other two plugins, but it still manages to pack as many essential design tools as possible into one platform. These are already enough to create an attractive website.
Elementor is not the only web design plugin you can use. SeedProd, Page Builder are also notable alternatives.
Final Verdict: Is Elementor Worth Trying?
Answering the question is yes. If you’re searching for a top-notch drag-and-drop page-building instrument for WordPress that’s stuffed with professional-grade design tools and features, with most of those core features offered for free, look no further than Elementor. What Is Ecommerce Store Owner
It’s easy to see why so many people continue to use this plugin to build websites and pages. We believe that Elementor stands out from most web design plugins because it allows individuals of all skill levels to build whatever they wish with no major obstacles in the way. Elementor isn’t like other web design plugins that require you to upgrade to a higher plan, or to purchase a paid license. This ensures there is enough space for everyone.
Before we let you explore Elementor, here’s some advice: If your job involves creating websites for clients or running multiple websites, we recommend that you use Elementor Pro. Otherwise, the free plugin for WordPress will work just as fine!
FAQ What Is Ecommerce Store Owner
Can I export or upload my templates to Elementor
Yes, you can import your templates to Elementor. You can create a new template using the Theme Builder. Additionally, you can import your personal themes to the website builder via the Templates tab.
Similar to the previous function, you can export your template files to be used on another WordPress site – useful if you work as a web-builder for multiple clients.
What pages can I make with Elementor?
With Elementor, you can create homepages, landing pages, landing pages, about pages, or any mixed-interest pages under the sun.
Elementor Pro subscribers can create websites, and even online shops.
Does Elementor slow down my website?
Elementor will not slow down your website so that it takes as little time as possible to load. A website built with this plugin might take two seconds longer than one built from WordPress’s built in website builder. Both are still faster than the Beaver Builder version.
WordPress websites made with plugins can take longer to build due to multiple factors, including poor hosting, large media files and slow themes.