When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. Sure, the platform’s in-house page builder is always ready to assist you, but the problem is you can’t edit it as much as you’d like because of how bulky and out-of-the-place it is.
Thankfully, third-party web design plugins are there to address those woes you may often experience with WordPress’s own, and one of the most notable is Elementor. Elementor is designed to make it easy to create websites. No coding required!
Are you a believer that Elementor is the right page builder? Are you still undecided? We’re digging deep into all it has to offer, in order to answer your questions.
Here’s a Pinky1472 video review for those who like a visual experience. You can still read our article to get an overview of Elementor.
Elementor in a Nutshell: What Is It About? How To Format Elementor Products
Elementor is a WordPress website builder plugin. It’s best known for its visual and intuitive drag-and-drop editor that allows you to use a wide range of design assets and blocks and see what your page will look like to visitors in real-time.
With an interface that’s more akin to that of popular website builders like Squarespace and Wix, Elementor lets you either opt for a ready-made professional template or create a good-looking WordPress website from the ground up. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What does it have to offer?
Living up to the reputation of being a very excellent WordPress plugin, Elementor provides a sleek and neat interface that lets you seamlessly go through everything it can offer.
- Elementor offers a wider range of attractive and dynamic themes than the standard, plain themes that are often included with WordPress’ in-house themes.
- To edit your pages and posts, you have a completely separate interface that allows for interaction. There’s no single sign of bulkiness associated with WordPress’s similar editor – everything is built to be silky smooth on your end.
- You can keep your current theme, even if it’s from WordPress – Elementor can deal with all WordPress themes as long as they’re compatible with version 5.0 of the platform or higher. The plugin can be used to transform a dull theme into something more appealing.
- All the editing for your pages and sites is done from the front end. This means you’ll be able to see your work immediately as your visitors or customers see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor as a whole makes it simple to create a stunning page. The interface of Elementor is so simple and packed with useful tools, even people with more advanced knowledge in web design, can use it without any difficulty. This has made the website builder an excellent choice for those with limited resources or who work in a small team.
Many similar web designer plugins may offer working individuals a pleasing drag-and-drop experience and a handful of useful tools. Still, not all of them can live up to Elementor’s standard. With that being said, Elementor has gained a positive reputation among many WordPress users – more than three million of them have had the plugin installed on their accounts.
What is it that makes this web design platform unique? What other features does it offer that others don’t have? We will soon find out as we look deeper into Elementor’s features, beginning with its impressive list.
Meet Elementor’s Features
Fully-packed Template Library
Elementor’s library of more than 150 templates is perfect for those who are new to web design, or have some knowledge but don’t have the time. All of them make the site-building experience easy on your end, as they help turn your ideas into a product that can catch anyone’s attention immediately.
The platform’s templates are classified into two categories:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks are templates that can be used to create pages for specific and individual parts. Examples of blocks include portfolios, pricing tables, FAQs, portfolios, and more.
You can find templates from other sources than Elementor’s own and then import them into the platform via the My Templates tab.
Massive Widget Selection
Elementor has a lot more than just a wide range of templates. The plugin is also rich in widget choices. Widgets are smaller, more contained elements that house a wide range of content.
There are 60+ widgets that you can use to get a lot of information about how your website should look and the flexibility you have in doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Elementor also offers testimonials, star ratings and gallery widgets as well as map widgets powered Google Maps.
You may add as many as you want to your page. As with the templates, you may also opt to import those from third-party sources to further expand your selection.
Convenient Drag-and-drop Editing
If there’s one thing that Elementor is most prominent for, it has to be its highly convenient user experience. Elementor’s drag-and-drop functionality allows users to create and edit pages as easily as possible. Drag the widget you prefer from the left sidebar and drop it in your workspace. You can also adjust the layout of the page by moving it to another location.
Apart from that, Elementor offers right-click support to assist users without having to go over the sidebar for slight edits all the time – something a couple of WordPress web design plugins aren’t equipped with.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control Over Your Elements
For a basic WordPress page-building plugin, Elementor is surely stuffed with many design options that anyone can enjoy hassle-free. Elementor understands that every detail is important when creating a website that stands out. It allows you to modify and fix any design elements in the site you are building.
You can amend some necessary adjustments to your site’s content blocks, widgets, images, and text. You can also change the font, sizing, and color of your text content and headings.
Those are some of the basic editing tools you can explore in Elementor. You can also make specific adjustments to the plugin’s content elements. Widget positioning within columns, setting exact margins and padding in numbers, animation effects, and custom CSS settings are part of the plugin’s line of next-level customization options.
Optional Features for Your Mobile-Friendly Page
All of Elementor’s templates are mobile-friendly by default, but you may be wondering if you could make some changes to match how you want it to look. You’ll be glad to know that the platform gives you full control to do whatever you want to make your website more appealing on smartphones and tablets, as with everything else.
Just click the Switch view icon along the sidebar, and you’ll be greeted with three viewing options, each for the desktop, tablet, and mobile phone. If you want to omit a widget or limit whatever you want your clients/customers to see, you may choose any of the three and edit right away.
A Chance to Look Back at the Changes You’ve Made
Sometimes a few ‘undo’ actions may not be enough to fix a huge design mistake. Similar situations could have occurred if you tried to edit on any other design platform.
That’s where Elementor’s Revision History feature comes in handy. You can easily revert to previous pages without losing any design elements.
Pricing
The Elementor plugin is offered completely for free, letting you take full advantage of all its core web design features and elements needed to create a good-looking site or page. Elementor Pro has many more upgrades and additions than the previous version. You might be interested in one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro offers four subscription options, each tailored to different individuals or groups. It also includes a special website builder and hosting plan for next-level site management. All tiers are paid annually and share the same premium features; the only two factors that set each other apart are the number of website activations and customer support response time.
Elementor Pro Plans
- Essential Plan – $49/year. 1 Pro Website Activation. 24/7 Customer Support
- Expert Plan – $199/year, 25 pro website activations, 24/7 customer support
- Studio Plan – $299 in the first year, then $499/year after; 100 pro website activations, VIP customer support in under 30 minutes
- Agency Plan – $999/year, 1000 pro website activations, VIP customer support in under 30 minutes
Elementor Cloud Website Building + Hosting is $99 per year. It gives you the same features you can expect from any Elementor Pro plan but includes stunning hosting and CMS capabilities. You get a remarkable range of design assets, templates, and editing capacities, and your website is fully protected with Google Cloud Platform integration, SSL, and robust website management.
Elementor Free vs. Elementor Pro
The tricky part is: Do you feel the free WordPress plugin version is still appropriate for you, or do the Pro versions have such an advantage that you want to give it a try instead?
If you want to build a website or landing page without thinking of adding anything else to further attract your clients, you may choose to stand by the free plugin variant. Elementor Free has many features that are already impressive in retrospect. Its core tools are just as dynamic as those of other web design platforms, which offer the same level or more delivery. So dynamic that even business teams can get away from using the free version instead. How To Format Elementor Products
Elementor Free allows you to:
- Optimize your website and pages for mobile viewing.
- Go through your website’s version history
- Make use of fully customizable themes as well as built-in pre-made templates
- Add or edit out website blocks however you need them.
If the ability to build and license more than one website is what you’re looking for, Elementor Pro may be a more logical option. It offers a lot more value than the free version. What we mean by it is you have more options to explore and more features to give you the extra edge. These include:
- A growing list of more than 300 themes and over 100+ premium block templates.
- Global widgets allow you to use the same widget on multiple pages and not have to modify it individually.
- A front-end form builder and a pop-up editor if you want more ways to attract potential customers;
- Integrations with the popular e-commerce platform WooCommerce, complete with template blocks and widgets that let you build an online storefront;
- The ability to create your personalized theme from scratch through its Theme Builder feature. How To Format Elementor Products
However, unless you wish to license multiple websites, Elementor Pro shouldn’t be viewed as the only way to expand the WordPress plugin. As previously mentioned, Elementor Free is already sustainable enough for most users – there are plenty of flexible themes and templates out there that can be integrated with Elementor, a notable example of which is Astra.
Elementor: How does it work?
To get the Elementor plugin to start, the first thing you will need to do is install and activate it in WordPress. Once you’ve installed it, there’s a settings panel that you can visit if you wish – you may opt to modify whatever you want to see while you do the editing. Otherwise, you may head straight to WordPress’s pages section.
From there, you will notice the Edit with Elementor button placed conveniently along the bar above the canvas. You will be immediately redirected to the builder interface as you click the button. This image shows you how it looks. How To Format Elementor Products
Based on the picture, here are a couple of things that you should expect as you explore the interface:
- The workroom or canvas. It takes up the largest part of the screen.
- The widgets area. Situated on the left side next to the canvas, it contains lots of content and design elements that are ready to use.
- Settings. It is represented by three horizontal lines. This symbolise the ability to access a variety of fonts and colors.
- The Open Elementor Widgets button. Essentially considered a form of the menu button, it allows you to return to the widgets list – nine little squares represent this.
- The Global Settings button. This button is represented by the cogwheel icon. It takes you to more advanced settings.
- The Revision History button. It is displayed as a clock icon and allows you to view the history of pages or websites in your past versions.
- Switch View. You can convert your desktop page to tablet-friendly or mobile-friendly versions by clicking the small monitor icon. You may use this to edit what you want your customers to see through their phones.
- Preview your changes. Click the small eye icon to see all the changes to your page.
- The Publish/Update button. When the shaped button turns green, you are ready to publish. It’s gray if your page is being updated. This time, unlike green, you cannot click it. How To Format Elementor Products
Structure Hierarchy
Before we can even begin building, you must first understand the structure hierarchy that Elementor follows. This similar structure has been used by many web designers, including those who are more experienced in website design.
Elementor’s primary goal is to create pages. A page is where it usually contains a series of sections and the columns that come after that.
On the one hand, a section is a row that you can customize with plenty of design elements, such as background, colors, sizing, and more.
The columns, on the other, go inside a certain section. These, in turn, are where the widgets or content elements are placed. Each widget can be customized and sized separately.
This is Elementor’s hierarchy structure.
Page > Section > Column > Widget/Content element
Designing a Page
Now that we know how the skeletal outline works, let’s go ahead and create a page. Click the Edit with Elementor link in WordPress’ page design interface. You’ll soon notice a plus (+) button highlighted in red violet – click on that to add a new section. How To Format Elementor Products
The next thing you must do is select the structure of your section. You can choose to have one column or several columns depending on the type of content that you want. You can then populate the columns with content elements. Simply drag any widget from the interface’s widget area and drop it onto them, be it a heading or an image. You can even adjust or rearrange them and sections and columns within the page.
Once you’re happy with the structural placement, now is the time to retune the finer details to make the page look more presentable. There are three main editing tabs to explore: Content, Style, and Advanced.
It is easier to design a pre-existing theme page than it is to create one from scratch. You would usually only need to make minor adjustments between sections, columns, and widgets, unless you are adding a new design element. With Elementor’s drag-and-drop functions, refining some necessary changes has been made much easier than the more advanced processes done through coding.
The disadvantages: What else is missing?
We don’t mean to mislead you, Elementor is certain to be one of the best WordPress web design tools. But, there are always imperfections in the world. There are many things we love about the world, but there are some things you might find annoying.
- Sometimes the editing interface can be a little slow. Although it’s fast, efficient, and ultimately very convenient, it can freeze too quickly. With that in mind, you might need to refresh and reopen it to get it back on track.
- Though most of Elementor’s features are offered for free, there are a few that may appear essential but are only limited to Elementor Pro, which may be a bit discouraging for some. For instance, you can’t set site-wide styles in the free version, as you’re essentially stuck to a few pages simultaneously. How To Format Elementor Products
- You may find that some editing adjustments don’t work as you expect. You may find that the default font and typography of certain links is what you have chosen, even if you add your own styling. On the other, you may have difficulty locating the exact margin value whenever the alignment of your design elements is off.
Who should use elementor?
Elementor is filled to the brim with expert-level core features and tools included in the free version, plus more useful upgrades in any of the Elementor Pro plans. Furthermore, most users will likely find it easier to grasp than other WordPress web design plugins.
It’s easy to see why so many people love Elementor. Elementor is both a popular DIY tool for those who don’t have the necessary web design skills and an intuitive platform that can be used by a broad range of businesses.
However, there are some specific users we have in mind that will find Elementor to be a more suited choice. These are:
- Casual internet users. Elementor offers many customizable benefits that are especially useful for bloggers and website owners.
- Digital marketing professionals. Elementor features can be used for design purposes, but they are also marketing-ready. This includes seamless integrations with thousands of platforms via Zapier and pop-up and online commerce widgets.
- Site builders. Elementor is an excellent stepping stone for those who are interested in creating websites for clients. How To Format Elementor Products
Alternatives to Elementor
Elementor may have some advantages over other web design plugins, but that doesn’t make it the best choice.
Many WordPress web design plugins offer similar functionality to Elementor. Some may only offer a few. We all know by now that WordPress’s in-house web design feature is not everyone’s cup of tea – that’s why the plugins were created in the first place, to make the experience much better by the mile.
Right now, there are two other leading WordPress web builder plugins out there that are on the same par as Elementor in terms of features: the Divi builder by Elegant Themes and Beaver Builder. Divi, one on hand, offers the same feature-rich range as Elementor and has the same ability to edit your website from a front-end interface as your clients see it. Although it has a similar look, there is no free option. Beaver Builder is a more straightforward plugin than the others, but it packs as many design tools as you need into one platform. These tools are enough to make a website look great.
Elementor is not the only web design plugin you can use. SeedProd, Page Builder are also notable alternatives.
Final Verdict: Is Elementor worth trying?
Answering the question is yes. If you’re searching for a top-notch drag-and-drop page-building instrument for WordPress that’s stuffed with professional-grade design tools and features, with most of those core features offered for free, look no further than Elementor. How To Format Elementor Products
It’s easy to see why so many people continue to use this plugin to build websites and pages. Elementor is different than other web design plugins in that it allows anyone to create whatever they want with no restrictions. Elementor isn’t like other web design plugins that require you to upgrade to a higher plan, or to purchase a paid license. This ensures there is enough space for everyone.
Before we let you explore Elementor, here’s some advice: If your job involves creating websites for clients or running multiple websites, we recommend that you use Elementor Pro. The free plugin for WordPress will still work fine.
FAQ How To Format Elementor Products
Can I export or upload my templates to Elementor
Yes, you can import your templates to Elementor. You can create a new template using the Theme Builder. Additionally, you can import your personal themes to the website builder via the Templates tab.
Similar to the previous function, you can export your template files to be used on another WordPress site – useful if you work as a web-builder for multiple clients.
What types of pages can I create using Elementor?
With Elementor, you can create homepages, landing pages, landing pages, about pages, or any mixed-interest pages under the sun.
If you’re subscribed to Elementor Pro, you can create full websites and even online stores apart from numerous pages.
Is Elementor slowing down my website?
Elementor will not slow down your website so that it takes as little time as possible to load. A website built with this plugin might take two seconds longer than one built from WordPress’s built in website builder. Nonetheless, both equally bit faster than the version made through, say, Beaver Builder.
WordPress websites made with plugins can take longer to build due to multiple factors, including poor hosting, large media files and slow themes.