In the past, building websites hosted on WordPress was a difficult task. You would not only have to create whatever you wish in the editor’s very limited interface, but you’d also need to know HTML and code to create sophisticated layouts and styles.
Nowadays, all the arduous page editing tasks have been dramatically simplified as the rise of drag-and-drop page builder plugins has come to take over, making it much easier for everyone – even newbies with zero coding experience.
Elementor may be one thing that pops up in your mind regarding those new types of page builders. But with so many of them around, it can be hard to choose which one suits you best. This article will help you find your ultimate page builder that works better for your needs.
Daniel has posted a video review on Design Break that will give you a visual experience. To get a comprehensive overview of Elementor, you may still want to check out our article below.
Elementor in Nutshell Elementor vs Instabuilder 2.0
Before we get into the meat of the story, let’s take a short look first at what Elementor is.
Elementor is a popular WordPress page builder plugin. It is well-known for its intuitive user interface and rich features. Users have unlimited access to many customization and design options. It’s designed to make the process of page building easier and more enjoyable for web design professionals and newbies alike.
Elementor’s drag-and-drop editor is one of its highlights. Users can drag any object onto a workspace or canvas that’s large enough to fit the majority of their screen. The workspace lets you view your page as potential customers see it. Elementor’s rich library of templates, widgets and blocks is another highlight.
The Key Features
Elementor’s basic version has more than enough tools that you will need to build eye-catching pages. You can adjust the settings to make your pages as pixel perfect as possible, and even add custom code to them.
Elementor understands that convenience is key. That’s why it offers many helpful features. Want to retrieve previous versions of your page without having to click ‘undo’ multiple times? Revision History is your friend. Struggling with searching for something that may be difficult to find? You can use the Finder feature to help you. Want to make some adjustments to the mobile version of your page? Switch View allows you to make changes right away.
Elementor Pro has even more features. This gives you more handy features, such as the Theme Builder that lets you create full-page templates for WordPress, the pop-up builder, and e-commerce widgets in collaboration with WooCommerce.
The Downsides
Elementor has many benefits for people of all skill levels. However, it is not without its drawbacks. First, the majority of Elementor Pro features cannot be accessed by those who have the plugin free. Second, the dashboard may need to be more responsive sometimes. Lastly, editing refinements might not work exactly as you expected.
Pricing
The core version of Elementor gives you enough page design tools to use for free. However, if you want to gain access to additional features that are otherwise limited to Elementor Pro users, you may need to subscribe first to any of its five annual plans.
These prices range from $49 per year for the Essential plan to $999 for the Agency plan. A good thing about those subscriptions is you can explore any of the upgraded tools without limits – the only difference is the allotted number of website licenses and activations.
We now have a better understanding of Elementor and the potential benefits it offers. Let’s then compare it with other page-builder platforms in this list. There are eight of them, all of which enjoy a huge following and high critical esteem.
These are Divi, WPBakery, Beaver Builder, WordPress’s newest editor Gutenberg, Webflow, the Thrive Architect plugin, Brizy, and Oxygen. Let’s begin with Divi!
Elementor vs Divi
Elegant Themes’ Divi builder is a popular page-builder plugin. It’s been placed at the same level as Elementor regarding how much it offers to various users.
Both interfaces are easy to use, yet powerful and feature a variety of design tools. The only differences that set Divi apart from Elementor are that 1) it’s both a WordPress theme and a plugin, 2) it doesn’t offer a free plan, and 3) it has more useful features, such as split testing.
General Interface
Divi’s editing dashboard is equipped with a drag-and-drop interface, but if you compare it to Elementor’s version, you’ll notice a few differences immediately. Divi’s editing dashboard has all the options in the sidebar. However, Divi has a collapsible floating screen menu at the bottom that gives off a minimalistic look.
Page-Building and Customization
While Elementor offers only single-page templates, Divi allows users to use full-website packages. Named by the latter as Layouts, its collection size is much bigger than the former.
Both plugins offer the same styling options and don’t require you to code. Both plugins have similar features for theme-building. Divi may have it added in 2019, but Elementor had it available long before that.
Key Features
Divi is more than just a WordPress plugin – it also comes bundled with the Divi theme, which has been dubbed over the years as the “most popular WordPress theme in the world.”
One noticeable thing Divi has that sets it apart from Elementor and a few others is the split-testing feature. This feature is especially useful for marketing professionals as they can identify which pages’ elements are most effective in driving higher conversion rates.
Pricing
Divi is not like Elementor which offers powerful features for a free version. Divi does not offer a free plan, except for a 30-day trial. Despite this, its two pricing plans are seen as cost-effective and more valuable than the other.
Individuals may either opt for a yearly access plan at $89 or a lifetime access tier at a one-time fee of $249. You will be able use Divi on unlimited sites and you will have access to all Elegant Themes products including the Divi theme.
Elementor vs WPBakery
WPBakery is another popular page-building plugin, and it was also one of the first to be released. Formerly known under the name Visual Composer until the inauguration of the website builder under the same name, WPBakery provides page creators with nearly the same convenient and user-friendly features as Elementor.
Among its stand-outs is the ability to choose between a front-end interface for live site editing and more advanced back-end design editing. While Elementor may be packed with a wide range of widgets, WPBakery has twice the size of its offerings.
General Interface
Some page builders allow you to view your page exactly as your customers do while editing. Others offer a more schematic experience. WPBakery is able to accommodate both. It is ideal for both novice and expert web designers.
However, there have been concerns over how slow the front-end editor can be compared to the rest. You’ll still have the tools you need to make a beautiful page.
Page-Building and Customization
WPBakery has a pre-made template library of over 100 choices, although the number pales compared to Elementor’s 300+ selections. Although the former is less extensive, it has a much larger selection of design elements in the form widgets and add-ons that gives it an advantage over the latter.
When it comes to customization, both WPBakery and Elementor are packed with the same level of optimized and diverse tools, though one of them may be too overwhelming for some people than the other.
Key Features
WPBakery is known for its multilingual support, which makes it more accessible to non-English users. Next is the Role Manager function, which lets you control whoever gets to access certain sections of the interface.
The plugin’s integrations list and supply of add-ons may not be a big deal for plenty, but we consider it unique enough to stand out among the rest.
Pricing
Much like the previously-mentioned Divi, WPBakery does not have a free version, but it does offer two pricing plans. Unlike the former, though, both tiers use a one-time payment system, giving you uninterrupted updates regardless of your choice.
The regular version intended for single-site use costs $56, while the extended plan at $299 is intended for one SaaS application.
Elementor vs Beaver Builder
The Beaver Builder plugin has visually fluid drag-and-drop page-building properties as with similar platforms such as Elementor and Divi. As the other two plugins are made to be suitable for web designers, Beaver Builder is more geared toward developers with a sharp eye for website stability.
Beaver Builder is a popular choice for WordPress developers because it offers clean coding, well-documented PHP and CSS options, as well as other handy features that will make your page run smoothly.
General Interface
Beaver Builder’s editing interface shares the same traits as Divi’s version: your workspace takes up nearly the entirety of your screen, with only a generously-sized horizontal toolbar placed on top of it. Elementor vs Instabuilder 2.0
To add any column, row or module/widget, simply click the + button in the bar. The dashboard of the plugin has been highly praised because it is fast, easy to use, and customizable. Don’t like pop-up windows while you edit? Drag it to create sidebars. Simple!
Page-Building and Customization
Beaver Builder provides users with a range of core design tools. Its advanced settings, however, don’t have the same energy as Elementor – for one, the former lacks motion effects options and custom CSS for individual page elements as the latter is readily equipped with.
Despite this, Beaver Builder still manages to make every page highly responsive across all devices. The Beaver Builder offers two types of templates: full templates (pages) and rows (rows).
Key Features
Beaver Builder allows developers to add custom code, as we have mentioned. White-labeling is another key feature. This is great for people who create pages or websites for multiple clients.
Beaver Builder is required to be purchased and integrated with a Beaver Themer extension for theme-building. Although it may seem cumbersome, this extension is still able to integrate with Elementor’s built in theme builder. Elementor vs Instabuilder 2.0
Pricing
Beaver Builder’s pricing structure is very similar to Elementor’s. It includes yearly subscription plans starting at $99 for the Standard tier and ending at $546 for Ultimate. There’s also a 30-day money back guarantee. A free version of the plugin is also available, but it’s less flexible than Elementor.
Elementor vs Gutenberg
Gutenberg is the codename for WordPress’s latest standard block editor, effectively replacing its predecessor, the Classic Editor. Compared to the previous version, which required you to go through tedious and complicated processes, Gutenberg is intentionally designed to make it a breeze for many of its users as beginner-friendly editors with drag-and-drop interfaces take center stage.
WordPress is relaunching its flagship editor to reflect the popularity of Elementor and other user-friendly page builders. Gutenberg still offers block-building capabilities that make it easy to blog and write.
General Interface
The previous editor for WordPress required that you write all the information you needed on a page within a large rectangular text box. This process has proven difficult for many as they may need to learn shortcodes to create various shapes, fonts, and layouts. Elementor vs Instabuilder 2.0
With Gutenberg, editing has been significantly simplified to accommodate even those with zero coding knowledge. From the interface alone, you will notice that it borrows the common features usually found in most page builder plugins, such as the huge preview screen and the collapsible widgets sidebar.
Page-Building and Customization
Gutenberg comes with all the essential design tools you need, including blocks and columns as well as text headings and paragraphs. The range is still less than Elementor’s page builders, which offer more options.
Gutenberg does not have the ability to build themes, but its block-based characteristics make it compatible with many WordPress themes. However, it doesn’t completely override your theme settings and styles. Additionally, you can incorporate custom CSS elements for a more personalized feel.
The Key Features
Unlike Elementor, which happens to be a page builder with a front-end interface, Gutenberg is primarily a back-end block editor. While you won’t have the ability to create a site that is completely unique with a theme of your choice, you can arrange design elements on any page within any theme. It’s compatible with multiple WordPress themes.
With Gutenberg, you get to embed uploaded files and posts from many sources to your page, from social media sites like Twitter and Tumblr to media-sharing sites such as YouTube and Soundcloud.
Pricing
Gutenberg is WordPress’ default editor. This means that you can use all its features absolutely free! There is not one paid plan included in this list like all the other editors. Elementor vs Instabuilder 2.0
Elementor vs Webflow
Webflow, unlike Elementor or the other page builders in this list is a standalone service that allows you to create large-scale designs across multiple devices. It offers the same capabilities as Squarespace and other popular website builders.
Webflow is designed to be a one-stop solution, and a time-saver as its team does most website administration duties on your behalf, like web hosting. Although WordPress may depend on plugins to make eye-catching websites, Webflow offers everything in one platform.
General Interface
We must tell you firsthand that, as Webflow offers a wide range of users a fun and flexible way to build a website, it is not for the faint of heart, especially those who are new to web design. With that being said, its editing interface needs to be more saturated with many essential website-building tools.
Although it may seem a bit daunting for those with basic skills, professionals will likely find the platform useful. The platform’s interface can also be as straightforward as it gets.
Page-Building and Customization
With Webflow, you can either opt to start from the ground up or choose from its collection of 500+ website templates, with about 100 of them offered for free. You can use it for portfolios or full-on blog themes. Webflow is different from Elementor which allows you to change the entire page’s template in one go. Instead, you will need to create a new website for those changes.
You have many options for web design and can integrate with third-party platforms.
The Key Features
Webflow has the potential to be a competitor to WordPress in the CMS market. With that being said, while one is not yet on the same level as the other, its blogging and SEO capabilities are still impressive enough that they may be worth trying.
Webflow’s vast knowledge base through Webflow University, the blog, and its exceptional customer service team are testaments to how deeply it cares about its users. Elementor vs Instabuilder 2.0
Pricing
For those who want to learn how to create a website, Webflow offers a free starter package. From there, you’ll find a versatile range of subscriptions. You can choose from the basic Site plan starting at $12/month, team-based Workspace plans starting at $19/month and e-commerce plans starting at $29/month. There is also a custom Enterprise plan.
Elementor vs Thrive Architect
Some WordPress page builders cater to designers (as in Elementor), web professionals (like Beaver Builder), and both, but there are a few that cater more towards marketing professionals, such as Thrive Architect.
The plugin offers them top-notch features, which will ensure impressive sales results. It also includes the necessary page-building tools that they already know. Both platforms have the same design and customization capabilities. However, Thrive Architect is better suited for creating high-converting landing page and similar market-optimized sites.
General Interface
Like Elementor, Thrive’s editing dashboard involves a front-end interface, letting you see what your potential customers will get. As the former accomplishes this with a huge workspace and a single feature-rich sidebar, the latter approaches it with two, each on either side of the screen.
In addition, two taskbars similarly surround the space, with one for the page structure and the other for multi-device previews. Thrive attempted to include all basic tools within one dashboard. However, some users have complained about the interface being a bit clunky.
Page-Building and Customization
Elementor and Thrive both offer excellent templates and widgets. Still, considering the latter’s concentration on the marketing niche, the range may not be as flexible as the former. Its library of landing page templates is certainly more valuable for both marketers and businesses.
With customization, Thrive is relatively at a similar level as well. The apparent silver lining is Thrive’s top-performing inline text editor, as well as a wider range of global elements.
The Key Features
As far as marketing-focused features are concerned, Elementor is surely miles behind what Thrive is committed to offering. It comes with a list Smart Landing Pages that are optimized for higher conversion rates. Elementor vs Instabuilder 2.0
Thrive Architect believes that higher conversion rates are a key to sales growth. That’s why it can seamlessly integrate with other specialty applications that belong in what’s called the Thrive Suite, including ones for split testing, testimonial collections, and even automation.
Pricing
If you work in marketing and are looking for more efficient ways to convert leads into sales, you may get the entire Thrive Suite alongside Thrive Architect for only $299/year. Otherwise, the plugin itself is priced at $97 annually.
Elementor vs Brizy
Brizy is two years older than Elementor (2016) and has steadily climbed to the top, gaining critical acclaim because of its intuitive and simple functions. The interface itself is on the same par as Elementor – the only key difference that sets each other apart is the ecosystem.
Elementor lets you import third-party addons. However, Brizy only allows you to use its default content elements. The cloud service allows you to sync your work across all domains, WordPress and not, despite this limitation.
General Interface
While Brizy has the all-familiar drag-and-drop features, its editing dashboard is praised by many for having one of the most user-friendly interfaces, even beating out all other page builders on this list. Elementor vs Instabuilder 2.0
One of the primary reasons why it attracts web designers of all skill levels so easily is its super lightweight design. Compared to other dashboards, particularly from Thrive Architect, Divi, and even Elementor, it doesn’t feel very bulky; instead, it’s welcoming.
Page-Building and Customization
As with most WordPress page builders, Brizy supplies its users with plenty of design and customization options. Given its limits, it doesn’t have as many widgets as Elementor has, but it still manages to offer a handful of e-commerce web elements powered by WooCommerce.
Brizy is packed with templates, including tons of blocks and full-page layouts. These are more varied than Elementor and can be used for free.
The Key Features
One standout feature Brizy has that Elementor doesn’t is its integrated mega menu builder. Although Brizy does not support third-party addons, it is still a great feature to be able to create large-scale web menus.
Brizy also offers the BrizyCloud service which includes hosting and other helpful website tools. It is a totally different platform so you won’t have the ability to use WordPress. Instead, you will be given a custom domain.
Pricing
Similar to Elementor, you can download the WordPress plugin version of Brizy for free. For those who are specialized in website and page-building, pricing subscriptions are available. These include Agency, Personal, and Freelancer plans.
You may opt to either pay yearly ($49 to $199) or purchase a one-time fee ($149 to $399). Brizy Cloud offers many time-based subscriptions. Elementor vs Instabuilder 2.0
Elementor vs Oxygen
Similar to the aforementioned Divi builder, Oxygen is a WordPress theme and a drag-and-drop plugin rolled into one. You have complete control over how your pages look with any element you choose. It can even override any saved themes.
Oxygen has a wealth of marketing tools and stunning professional-looking templates to choose from. It is designed for freelancers and developers who are experts, as well as web agencies that are small and large. While it seems ideal for those who are new to web design, you’ll soon find out that it may not be their strongest suit.
General Interface
Oxygen’s user interface has a lot of tools and features that you can use immediately. For beginners, the sheer volume of features and tools available may seem overwhelming. For those who know the basics of web development, there are many functions that can be used.
As Elementor’s dashboard looks suitable for designers and average users, Oxygen’s version is mainly driven by the purpose of making page building more convenient, powerful, and worthwhile for those with firsthand experience.
Page-Building and Customization
We appreciate the ease of Oxygen’s customization capabilities. Coding pros, in particular, may surely enjoy the plugin’s easy-to-manage CSS editing capabilities – they wouldn’t have to worry much about going into the style sheets of any theme for long! Elementor vs Instabuilder 2.0
Each set is made up of all Oxygen’s templates. Although its widget library is not as impressive as Elementor, integrations with third party apps are made easier by the public API tool.
Key Features
Most pages built with Oxygen load much faster than those made using Elementor or similar WordPress page builders.
Oxygen, in addition to the API, can seamlessly integrate with a wide range of industries, platforms, and apps, including social media, SEO plugins and payment gateways.
Pricing
Considering the advanced and more professional nature, Oxygen does not offer any free plan for the time being. It charges one-time fees for two of its current pricing plans. The Basic plan will cost you $129, while the Ultimate plan lets you use everything it has in store for $349.
Our Final Thoughts Elementor vs Instabuilder 2.0
We recommend choosing between Oxygen and Beaver Builder if you are a web developer expert. Each of these comes with more flexible coding capabilities.
If you specialize in website design, either as a freelancer or as part of a team, both Brizy, and Webflow have all the right tools you would need. Brizy is a great platform with a user-friendly interface. However, if you need third-party support, it may be advisable to look elsewhere.
If you’re not too invested in web design or don’t mind using your current theme, Gutenberg may be your best bet, although most page builders on this list offer the same feature. Gutenberg is also the only plugin that’s completely free, which may make it a good choice if you have a limited budget.
Some page builders here offer special template sets for landing pages, but none can compare to how many Thrive Architect has. It integrates with many marketing tools including split testing and sales funnels. Divi is the only builder that can compete in a similar capacity to Divi.
Oxygen or Divi are the best options if you want to get both a WordPress plugin and a WordPress template simultaneously. The latter could be ideal if you’re a web designer looking for more template and theme options.
Elementor and Divi are trusted and easy-to use page builders for WordPress. Elementor can provide you with a plugin that is completely feature-free if you are interested.