Back in the old days, the process of building website pages hosted on WordPress was such a hard task to behold. You would not only have to create whatever you wish in the editor’s very limited interface, but you’d also need to know HTML and code to create sophisticated layouts and styles.
Nowadays, all the arduous page editing tasks have been dramatically simplified as the rise of drag-and-drop page builder plugins has come to take over, making it much easier for everyone – even newbies with zero coding experience.
You might think of Elementor as one of the new page builders. But with so many of them around, it can be hard to choose which one suits you best. This article will help to find the perfect page builder for you.
For those of you who prefer a more visual experience, here is a video review from Daniel on his YouTube channel Design Break. You can still read our article to get an overview of Elementor.
Elementor in Nutshell Elementor vs Gutenberg
Before we dive into the meat of this story, let’s first take a look at Elementor.
Elementor is one of the most popular free page builder plugins for WordPress. It is well-known for its intuitive user interface and rich features. Users have unlimited access to many customization and design options. It’s designed to make the process of page building easier and more enjoyable for web design professionals and newbies alike.
Elementor’s drag-and-drop editor is one of its highlights. Users can drag any object onto a workspace or canvas that’s large enough to fit the majority of their screen. The workspace lets you view your page as potential customers see it. Another of its highlights is the vast range of design element options, with a total of over 200 templates, widgets, and blocks built into Elementor’s storied library.
The Key Features
The basic Elementor version includes all the tools you need to create eye-catching pages. It has an advanced settings section that allows you to fine-tune all your content elements to be as pixel-perfect as possible and incorporate custom coding onto your page.
Elementor understands that convenience is key. That’s why it offers many helpful features. You can retrieve older versions of your page by clicking ‘undo’ once and then again. Revision History is your friend. Are you having trouble finding something difficult to find? The Finder feature can help you with that. You want to make changes to your mobile page? You can do so right away with Switch View.
Elementor Pro has even more features. You get more useful features like the Theme Builder, which allows you to create full-page WordPress templates, the pop-up builders, and ecommerce widgets in collaboration for WooCommerce.
The Downsides
While Elementor may have lots to offer to individuals of all skill levels, we must not fully ignore a few of its disadvantages. Firstly, most of the Elementor Pro features are obviously, not accessible to those who use the plugin for free. Second, the dashboard may need to be more responsive sometimes. Lastly, editing refinements might not work exactly as you expected.
Pricing
The core version of Elementor gives you enough page design tools to use for free. You may have to sign up for one of the five annual plans if you wish to access additional features not available to Elementor Pro users.
These range from $49 a year with the Essential plan to $999 with the Agency plan. A good thing about those subscriptions is you can explore any of the upgraded tools without limits – the only difference is the allotted number of website licenses and activations.
Now that we have an idea of what Elementor is and how much it can offer, let’s compare it to the other page builder platforms on this list, eight of which with an equally massive following and critical acclaim.
These are Divi, WPBakery, Beaver Builder, WordPress’s newest editor Gutenberg, Webflow, the Thrive Architect plugin, Brizy, and Oxygen. Let’s begin with Divi!
Elementor vs Divi
The Divi builder from Elegant Themes is also a very popular page builder plugin. In terms of the amount it offers, it’s on par with Elementor.
Both have drag-and-drop interfaces that are powerful yet easy to use and are packed with flexible design tools. The only differences that set Divi apart from Elementor are that 1) it’s both a WordPress theme and a plugin, 2) it doesn’t offer a free plan, and 3) it has more useful features, such as split testing.
General Interface
Divi’s editing dashboard is equipped with a drag-and-drop interface, but if you compare it to Elementor’s version, you’ll notice a few differences immediately. While the latter has all the options along the sidebar, Divi has a collapsible floating menu on the bottom of the screen, giving off a more minimalistic appeal.
Customization and Page-Building
While Elementor offers only single-page templates, Divi allows users to use full-website packages. Named by the latter as Layouts, its collection size is much bigger than the former.
Both plugins offer the same styling options and don’t require you to code. Both also have similar theme-building features – Divi may have added it as recently as 2019, but Elementor has always had it in store even before then.
The Key Features
Divi is more than just a WordPress plugin – it also comes bundled with the Divi theme, which has been dubbed over the years as the “most popular WordPress theme in the world.”
One noticeable thing Divi has that sets it apart from Elementor and a few others is the split-testing feature. Marketing professionals, in particular, may find this one very useful as they can determine which of the pages’ elements work best in generating better conversion rates.
Pricing
Unlike Elementor, which gives you plenty of powerful features at just the free version, Divi has no free plan unless it’s a limited 30-day demo trial. Despite this, its two pricing plans are seen as cost-effective and more valuable than the other.
A $89 yearly access plan or a $249 lifetime access tier are available to individuals. You will be able use Divi on unlimited sites and you will have access to all Elegant Themes products including the Divi theme.
Elementor vs WPBakery
WPBakery is another popular page-building plugin, and it was also one of the first to be released. Formerly known under the name Visual Composer until the inauguration of the website builder under the same name, WPBakery provides page creators with nearly the same convenient and user-friendly features as Elementor.
Among its stand-outs is the ability to choose between a front-end interface for live site editing and more advanced back-end design editing. WPBakery offers twice the number of widgets than Elementor, which may seem like a large collection.
General Interface
Some page builders allow you to view your page exactly as your customers do while editing. Others offer a more schematic experience. WPBakery is able to accommodate both. It is ideal for both novice and expert web designers.
There have been some concerns about how slow the front-end editor is compared to other editors. You’ll still have the tools you need to make a beautiful page.
Page-Building and Customization
WPBakery has a pre-made template library of over 100 choices, although the number pales compared to Elementor’s 300+ selections. Although the former is less extensive, it has a much larger selection of design elements in the form widgets and add-ons that gives it an advantage over the latter.
When it comes to customization, both WPBakery and Elementor are packed with the same level of optimized and diverse tools, though one of them may be too overwhelming for some people than the other.
The Key Features
Among WPBakery’s distinctive assets is its support for multiple languages which makes this plugin more accessible to non-English users. The Role Manager function lets you manage who has access to certain sections of the interface.
Although the plugin’s integrations list is not that important for many, we find it to be unique enough to make it stand out from the rest.
Pricing
WPBakery is similar to Divi but does not offer a free version. However, it does offer two pricing options. Both tiers, however, use a one-time payment system that gives you continuous updates, regardless of which plan you choose.
The regular version intended for single-site use costs $56, while the extended plan at $299 is intended for one SaaS application.
Elementor vs Beaver Builder
The Beaver Builder plugin has visually fluid drag-and-drop page-building properties as with similar platforms such as Elementor and Divi. Beaver Builder, unlike the other plugins, is designed for developers who are skilled in website stability.
With the inclusion of clean coding capabilities, well-documented PHP, CSS, and JS options, and more handy features to help make your page run as smoothly as possible, it’s no wonder why Beaver Builder has amassed a large following among WordPress developers.
General Interface
Beaver Builder’s editing interface is similar to Divi’s: Your workspace occupies almost the entire screen with only a generously-sized horizontal bar on top. Elementor vs Gutenberg
If you wish to add any column, row, or module/widget to your page, you just need to click the + button along the bar. The dashboard of the plugin has been highly praised because it is fast, easy to use, and customizable. Don’t like pop-up windows while you edit? Simply drag it to create a sidebar. Simple!
Page-Building and Customization
Beaver Builder provides users with a range of core design tools. However, its advanced settings don’t have as much energy as Elementor. For one, it doesn’t offer motion effects options or custom CSS for individual pages elements, which Elementor is equipped with.
Beaver Builder manages to make each page responsive on all devices, despite this. As for templates, the plugin offers two types that are closely similar to Elementor: pages (full templates) and rows (Beaver Builder’s take on blocks).
Key Features
Beaver Builder allows developers to add custom code, as we have mentioned. Another of its key features is white-labeling, which is ideal for those who build pages or websites for multiple clients for a living.
Beaver Builder is required to be purchased and integrated with a Beaver Themer extension for theme-building. Although it may seem cumbersome, this extension is still able to integrate with Elementor’s built in theme builder. Elementor vs Gutenberg
Pricing
The pricing structure for Beaver Builder is similar to Elementor’s as it includes yearly subscription plans ranging from $99 with the Standard tier to $546 with Ultimate, plus a 30-day money-back guarantee. A free version of the plugin is also available, but it’s less flexible than Elementor.
Elementor vs Gutenberg
Gutenberg is the codename for WordPress’s latest standard block editor, effectively replacing its predecessor, the Classic Editor. Gutenberg’s new standard block editor is much easier than the old version. It requires you to complete tedious and complex processes. Gutenberg was designed with beginners in mind, using drag-and-drop interfaces.
WordPress is relaunching its flagship editor to reflect the popularity of Elementor and other user-friendly page builders. Nonetheless, Gutenberg offers users swift block-building capabilities and additional features to make blogging and post-writing much easier.
General Interface
The previous editor for WordPress required that you write all the information you needed on a page within a large rectangular text box. Many people find this difficult as they might need to know shortcodes to create different shapes, fonts and layouts. Elementor vs Gutenberg
With Gutenberg, editing has been significantly simplified to accommodate even those with zero coding knowledge. You will see that the interface borrows many of the same features found in most page builders plugins such as the large preview screen and collapsible sidebar widgets.
Customization and Page-Building
Gutenberg comes with all the essential design tools you need, including blocks and columns as well as text headings and paragraphs. The range is still less than Elementor’s page builders, which offer more options.
Gutenberg does not have the ability to build themes, but its block-based characteristics make it compatible with many WordPress themes. However, it doesn’t completely override your theme settings and styles. You can also add custom CSS elements to give your site a personal touch.
The Key Features
Gutenberg, unlike Elementor which is a page builder that has a front-end interface and Gutenberg, is primarily a backend block editor. While you won’t have the ability to create a site that is completely unique with a theme of your choice, you can arrange design elements on any page within any theme. It’s compatible with multiple WordPress themes.
Gutenberg allows you to embed files and posts from multiple sources onto your page. This includes social media sites like Twitter, Tumblr, and media-sharing sites like YouTube and Soundcloud.
Pricing
Gutenberg is WordPress’ default editor. This means that you can use all its features absolutely free! There is not one paid plan included in this list like all the other editors. Elementor vs Gutenberg
Elementor vs Webflow
Unlike Elementor and the rest of our page builder plugins in this list, Webflow is a standalone website-building service that lets you create full-scale designs that work across multiple devices. It has the same level of capabilities as other popular website builders like Squarespace.
Webflow is designed to be a one-stop solution, and a time-saver as its team does most website administration duties on your behalf, like web hosting. Although WordPress may depend on plugins to make eye-catching websites, Webflow offers everything in one platform.
General Interface
We must tell you firsthand that, as Webflow offers a wide range of users a fun and flexible way to build a website, it is not for the faint of heart, especially those who are new to web design. With that being said, its editing interface needs to be more saturated with many essential website-building tools.
Although it may seem a bit daunting for those with basic skills, professionals will likely find the platform useful. It can be as simple as possible to use the platform’s interface.
Page-Building and Customization
With Webflow, you can either opt to start from the ground up or choose from its collection of 500+ website templates, with about 100 of them offered for free. You can use it for portfolios or full-on blog themes. Webflow is different from Elementor which allows you to change the entire page’s template in one go. Instead, you will need to create a new website for those changes.
You have many options for web design and can integrate with third-party platforms.
The Key Features
Webflow has the potential to be a competitor to WordPress in the CMS market. With that being said, while one is not yet on the same level as the other, its blogging and SEO capabilities are still impressive enough that they may be worth trying.
Webflow’s extensive database of knowledge through Webflow University and the blog, as well as its excellent customer assistance team, is a testament that proves how much it deeply cares for its users. Elementor vs Gutenberg
Pricing
For those who want to learn how to create a website, Webflow offers a free starter package. From there, you’ll find a versatile range of subscriptions. These include the basic Site plans from $12/month, team-based Workspace plans from $19/month, e-commerce plans from $29/month, and a custom Enterprise plan.
Elementor vs Thrive Architect
Some WordPress page builders cater to designers (as in Elementor), web professionals (like Beaver Builder), and both, but there are a few that cater more towards marketing professionals, such as Thrive Architect.
This plugin provides them with top-notch features that are guaranteed to make impressive sales turnouts on top of the essential page-building tools they should already be familiar with. While both platforms offer the same level of design and customization capabilities, Thrive Architect makes it a more suitable choice for creating high-converting landing pages and other similar market-optimized websites.
General Interface
Thrive’s editing dashboard is similar to Elementor. It has a front-end interface that allows you to see what your customers will get. As the former accomplishes this with a huge workspace and a single feature-rich sidebar, the latter approaches it with two, each on either side of the screen.
In addition, two taskbars similarly surround the space, with one for the page structure and the other for multi-device previews. Thrive attempted to include all basic tools within one dashboard. However, some users have complained about the interface being a bit clunky.
Page-Building and Customization
Elementor and Thrive both offer excellent templates and widgets. The latter’s focus on marketing niche may mean that the selections are not as wide as the former. Its library of landing page templates is certainly more valuable for both marketers and businesses.
With customization, Thrive is relatively at a similar level as well. An apparent silver lining, though, has to be its top-performing in-line text editor and a more diverse range of global elements.
Key Features
As far as marketing-focused features are concerned, Elementor is surely miles behind what Thrive is committed to offering. To begin, it comes with a list of Smart Landing Pages designed for a more optimized conversion turnout. Elementor vs Gutenberg
Thrive Architect believes that higher conversion rates are a key to sales growth. It can integrate seamlessly with specialty applications such as split testing, testimonial collections, automation, and more.
Pricing
You can get the whole Thrive Suite and Thrive Architect for $299/year if you are a marketer looking for better ways to convert leads into customers. The plugin is available at $97 per year.
Elementor vs Brizy
Though two years younger than Elementor (2016), Brizy has been slowly climbing to the top and gaining critical acclaim for its simple and intuitive functions. The interface itself is on the same par as Elementor – the only key difference that sets each other apart is the ecosystem.
While Elementor allows you to import third-party add-ons, in Brizy, you can only make use of its default content elements. Despite the limitation, the latter does have a cloud service that not only gives you access to premium designs and integrations but also lets you sync your works across any domain, WordPress or otherwise.
General Interface
While Brizy has the all-familiar drag-and-drop features, its editing dashboard is praised by many for having one of the most user-friendly interfaces, even beating out all other page builders on this list. Elementor vs Gutenberg
One of the primary reasons why it attracts web designers of all skill levels so easily is its super lightweight design. It’s lighter than other dashboards, such as those from Thrive Architect and Divi, but it feels more welcoming than others.
Page-Building and Customization
Brizy, like most WordPress page builders offers a wide range of customization and design options. It doesn’t offer as many widgets than Elementor, but it does have a few WooCommerce e-commerce elements.
Template-wise, Brizy’s packed with tons of individual blocks and full-page layouts that are a bit more diverse than Elementor, most of which you can use for free.
Key Features
Elementor’s integrated mega menu creator is one of the most notable features Brizy offers that Elementor does not. Although Brizy does not support third-party addons, it is still a great feature to be able to create large-scale web menus.
Besides the WordPress plugin, Brizy offers the Brizy Cloud service, which provides hosting and other useful website tools. However, remember that it is a completely different platform, which means you won’t be able to use WordPress – you are immediately given a custom domain.
Pricing
You can also download the WordPress plugin version Brizy free of charge, similar to Elementor. For those who are specialized in website and page-building, pricing subscriptions are available. These include Agency, Personal, and Freelancer plans.
You can choose to pay annually ($49 to $199), or to pay a one-time fee ($149 – $399). Brizy Cloud offers many time-based subscriptions. Elementor vs Gutenberg
Elementor vs Oxygen
Similar to the aforementioned Divi builder, Oxygen is a WordPress theme and a drag-and-drop plugin rolled into one. It gives you full control of how you design your pages with whatever element you want to incorporate, as it’s one of the few page builders that can override any of your saved themes.
Filled with elite marketing tools and splendid professional-looking template options to take advantage of, Oxygen is geared toward pro freelancers, expert developers, and web agencies, small or large. While it seems ideal for those who are new to web design, you’ll soon find out that it may not be their strongest suit.
General Interface
Right away, Oxygen’s user interface is jam-packed with a huge load of features and tools surrounding the workspace. The number may be concerningly overwhelming, especially for beginners. For those who know the basics of web development, there are many functions that can be used.
Elementor’s dashboard is suitable for both designers and average users. Oxygen’s version focuses primarily on making page building easier, more powerful, and more worthwhile for those who have firsthand experience.
Page-Building and Customization
We appreciate the ease of Oxygen’s customization capabilities. The plugin’s simple-to-use CSS editing capabilities are a big plus for coders. They wouldn’t need to spend too much time looking at the style sheets of any theme. Elementor vs Gutenberg
All of Oxygen’s templates are compiled into over 15 sets, each designed for various purposes. Although its widget library is not as impressive as Elementor, integrations with third party apps are made easier by the public API tool.
Key Features
The loading speed of most pages that are built using Oxygen is significantly faster than the ones made through Elementor and similar WordPress page builders by a slightly improved margin.
Oxygen, in addition to the API, can seamlessly integrate with a wide range of industries, platforms, and apps, including social media, SEO plugins and payment gateways.
Pricing
Oxygen doesn’t offer a free plan due to its professional and advanced nature. Instead, it offers one-time fees on two of its current pricing plan offerings. You will pay $129 for the Basic plan, and $349 for the Ultimate plan.
Our Last Thoughts Elementor vs Gutenberg
We recommend choosing between Oxygen and Beaver Builder if you are a web developer expert. Each of these comes with more flexible coding capabilities.
If you specialize in website design, either as a freelancer or as part of a team, both Brizy, and Webflow have all the right tools you would need. Brizy, in particular, has one of the most user-friendly interfaces out there, but if third-party add-on support is what you’re looking for in one, then it might be best if you find something else.
If you’re not too invested in web design or don’t mind using your current theme, Gutenberg may be your best bet, although most page builders on this list offer the same feature. Gutenberg is also the only plugin that’s completely free, which may make it a good choice if you have a limited budget.
While there are some page builders that offer templates for landing pages, none compares to the number of templates Thrive Architect offers. It also integrates with many marketing tools, including sales funnels and split testing. Divi is the only builder that can compete in a similar capacity to Divi.
Oxygen or Divi are the best options if you want to get both a WordPress plugin and a WordPress template simultaneously. The latter could be ideal if you’re a web designer looking for more template and theme options.
Elementor and Divi are trusted and easy-to use page builders for WordPress. Elementor can provide you with a plugin that is completely feature-free if you are interested.