When it comes to creating a good-looking page or website on WordPress, you need to make sure you have everything you need to accomplish it. The platform’s page builder is available 24/7, but you won’t be able to edit the site as often as you would like due to its size and location.
Third-party plugins for web design can be used to solve problems you might have with WordPress. One of the most popular is Elementor. Elementor is designed to make it easy to create websites. Plus, no coding is required!
Do you think Elementor could be the right page builder for you? Or are you undecided? We’re digging deep into all it has to offer, in order to answer your questions.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Pinky1472. To get a comprehensive overview of Elementor, you may still want to check out our article below.
Elementor in a Nutshell: What Is It About? Building A Landing Page With Elementor
Elementor is a website builder plugin designed for WordPress. It is best known for its intuitive and visual drag-and-drop editor. This allows you to create a variety of design assets and blocks, and then see how your page looks to visitors in real time.
Elementor’s interface is similar to popular website builders such as Squarespace or Wix. You can either choose a pre-made template or build a custom-made WordPress website. This unique platform has one advantage: all the tools that you need to create a website are at your fingertips.
What Does It Have to Offer?
Living up to the reputation of being a very excellent WordPress plugin, Elementor provides a sleek and neat interface that lets you seamlessly go through everything it can offer.
- With Elementor, you’re greeted with an illustrious range of dynamic and attractive themes compared to the more standard and plain templates that often come with WordPress’ in-house themes.
- You get a separate and highly interactive work interface to edit your posts and pages. There’s no single sign of bulkiness associated with WordPress’s similar editor – everything is built to be silky smooth on your end.
- You can keep your current theme, even if it’s from WordPress – Elementor can deal with all WordPress themes as long as they’re compatible with version 5.0 of the platform or higher. You can use the plugin to refine your dull-looking theme into a more eye-catching one.
- The front-end handles all editing of your pages and websites. You’ll see your work as soon as your customers or visitors see it. This remarkable feature allows you to better understand what design elements keep customers coming back for more.
Elementor as a whole makes it simple to create a stunning page. Its interface is designed to be so streamlined and filled to the brim with essential tools that even those who may need more expansive knowledge in web design can navigate through it with no problems. This, in turn, has solidified the website builder to be an ideal choice for folks lacking resources or working as a one- or three-man team.
Numerous similar web design plugins might offer working people a pleasant drag-and-drop experience as well as a few useful tools. Elementor’s standards are not met by all plugins. With that being said, Elementor has gained a positive reputation among many WordPress users – more than three million of them have had the plugin installed on their accounts.
What makes this interesting web design platform stand out from all the rest? What else does it have that others usually don’t? We will soon find out as we look deeper into Elementor’s features, beginning with its impressive list.
Meet Elementor’s Features
Completely-packed Template Library
Elementor’s library of more than 150 templates is perfect for those who are new to web design, or have some knowledge but don’t have the time. All of them make the site-building experience easy on your end, as they help turn your ideas into a product that can catch anyone’s attention immediately.
The platform’s templates are classified into two categories:
- Pages – full-length templates that only require you to do low-effort customization
- Blocks are templates that can be used to create pages for specific and individual parts. Examples of blocks include portfolios, pricing tables, FAQs, portfolios, and more.
You can find templates from other sources than Elementor’s own and then import them into the platform via the My Templates tab.
Massive Widget Selection
Elementor has a lot more than just a wide range of templates. There are many widget options available in the plugin. Widgets are smaller, more contained elements that house a wide range of content.
With a whopping total of 60+ widgets, you gain lots of insight into how you want to structure your website as well as the flexibility of doing so. Some of those include text-related elements such as headings and the inner section, media files like images and videos, buttons, icons, and website sidebars. Map widgets powered by Google Maps, testimonials, star ratings, and gallery widgets are also part of what Elementor has in store.
You may add as many as you want to your page. To expand your selection, you can also import templates from third-party sources.
Convenient Drag-and-drop Editing
Elementor’s user interface is the most notable feature. It has been best-known for its drag-and-drop capabilities, allowing users to build and edit pages as freely as possible. Simply drag whatever widget you like best from the left sidebar, and drop it into your workspace. Similarly, you may tweak some adjustments between the page’s elements by dragging it to a different location.
Apart from that, Elementor offers right-click support to assist users without having to go over the sidebar for slight edits all the time – something a couple of WordPress web design plugins aren’t equipped with.
You will find a section called Navigation View that provides a complete list of content, arranged according to Elementor’s page layout. We’ll talk more about that later.
The editing interface also includes a Finder tool that will help you navigate quickly between pages and content elements.
Fine-tuned Control Over Your Elements
Elementor, a simple WordPress page-building plugin is packed with design options that can be used by anyone. Elementor understands that every detail is important when creating a website that stands out. It allows you to modify and fix any design elements in the site you are building.
You can amend some necessary adjustments to your site’s content blocks, widgets, images, and text. You can also modify the font, size, and color of text content and headings.
These are just a few of the basic editing options you have in Elementor. The plugin also has more advanced options to let you tweak specific adjustments to your content elements. Widget positioning within columns, setting exact margins and padding in numbers, animation effects, and custom CSS settings are part of the plugin’s line of next-level customization options.
Optional Features for Your Mobile-Friendly Page
All of Elementor’s templates are mobile-friendly by default, but you may be wondering if you could make some changes to match how you want it to look. You’ll be glad to know that the platform gives you full control to do whatever you want to make your website more appealing on smartphones and tablets, as with everything else.
Just click the Switch view icon along the sidebar, and you’ll be greeted with three viewing options, each for the desktop, tablet, and mobile phone. You can choose from any one of the three viewing options to edit or omit widgets.
A Chance to Look Back at the Changes You’ve Made
Sometimes, a few ‘undos’ actions are not enough to correct a major design error. Similar situations could have occurred if you tried to edit on any other design platform.
That’s where Elementor’s Revision History feature comes in handy. With it, you can revert to any of the previous versions of the page you’re editing without sacrificing the rest of your design elements.
Pricing
You can use the entire Elementor plugin for absolutely free. Elementor Pro, however, has more additions and upgrades that are miles ahead of the previous version, some of which may interest you in trying one.
Among the things you may get to enjoy if you choose Elementor Pro include exploring an expanded library of themes, templates, and design blocks; custom CSS and advanced coding capabilities; creating forms and pop-ups within the platform’s editing interface; integrations with WooCommerce; and, of course, the theme builder.
Elementor Pro has four main subscription plans, each designed for various individuals and/or groups. It also includes a special website builder and hosting plan for next-level site management. All tiers can be paid annually and all share the same premium features. The only thing that sets them apart is the number of website activations, and the time it takes to respond to customer questions.
Elementor Pro Plans
- Essential Plan – $49/year, 1 pro website activation, 24/7 customer support
- Expert Plan – $199/year. 25 Pro Website Activations. 24/7 Customer Support
- Studio Plan – $299 for the first year, and then $499/year thereafter; 100 pro websites activated, VIP customer support in less than 30 minutes
- Agency Plan – $999/year. 1000 Pro Website Activations. VIP Customer Support in Less Than 30 Minutes.
Elementor Cloud Website Building + Hosting is $99 per year. It gives you the same features you can expect from any Elementor Pro plan but includes stunning hosting and CMS capabilities. You get a remarkable range of design assets, templates, and editing capacities, and your website is fully protected with Google Cloud Platform integration, SSL, and robust website management.
Elementor Free vs. Elementor Pro
Now comes the complicated part: Is the free WordPress plugin version still suitable for your needs, or do you think the Pro version has such a big advantage that it makes you want to try it instead?
The free plugin version is a good option if you don’t want to add any extra features to your website or landing page. Elementor Free has many features that are already impressive in retrospect. Its core tools are just as dynamic as those of other web design platforms, which offer the same level or more delivery. It is so dynamic that business teams can use the free version. Building A Landing Page With Elementor
With Elementor Free, you can:
- Create optimized mobile-friendly versions of your site and page
- Check out the version history of your website.
- Make use of fully customizable themes as well as built-in pre-made templates
- Add or edit out website blocks however you need them.
If the ability to build and license more than one website is what you’re looking for, Elementor Pro may be a more logical option. One of its advantage that sits above the free version is that there is a lot of value added to it. What we mean by it is you have more options to explore and more features to give you the extra edge. These include:
- An expanding list of over 300 themes and 100+ premium block templates;
- Global widgets allow you to use the same widget on multiple pages and not have to modify it individually.
- If you are looking for more ways to draw potential customers, there is a front-end form creator and a pop up editor.
- Integrations with the popular e-commerce platform WooCommerce, complete with template blocks and widgets that let you build an online storefront;
- The ability to create your personalized theme from scratch through its Theme Builder feature. Building A Landing Page With Elementor
However, unless you wish to license multiple websites, Elementor Pro shouldn’t be viewed as the only way to expand the WordPress plugin. Elementor Free, as mentioned above, is sustainable enough for most users. However, there are many flexible themes and templates that can be integrated into Elementor. Astra is a notable example.
Elementor: How does it work?
To get the Elementor plugin to start, the first thing you will need to do is install and activate it in WordPress. Once you’ve installed it, there’s a settings panel that you can visit if you wish – you may opt to modify whatever you want to see while you do the editing. Otherwise, you may head straight to WordPress’s pages section.
You will see the Edit with Elementor link located along the bar above your canvas. You will be immediately redirected to the builder interface as you click the button. The image below perfectly illustrates what it looks like. Building A Landing Page With Elementor
Based on the image, here are some things you should know as you explore this interface.
- The workroom or canvas. It’s a huge part of the interface that takes up most of the screen.
- The widgets area. It is located on the left side, next to the canvas. It contains lots of content as well as design elements that can be used.
- Settings. Symbolized by three small horizontal lines, it is where you get to access a wide range of colors, fonts, and other design assets.
- The Open Elementor Widgets button. Essentially considered a form of the menu button, it allows you to return to the widgets list – nine little squares represent this.
- The Global Settings button. It is represented by the cogwheel icon and takes you to the more advanced settings.
- The Revision History button. Displayed as a clock icon, it allows you to take a look at the history of previous versions of your page or website.
- Switch to another view This small monitor icon lets you convert the desktop version of your page into tablet-friendly and mobile-friendly iterations. You may use this to edit what you want your customers to see through their phones.
- Preview Changes. Click the small eye icon to see all the changes to your page.
- The Publish/Update button. Once this shaped button goes green, that’s when you’re ready to publish. If it’s grey, it means your page is updating – this time, unlike when it’s green, you can’t click it. Building A Landing Page With Elementor
Structure Hierarchy
Before you can begin building, it is important to understand the structure hierarchy Elementor uses. This similar structure has been used by many web designers, including those who are more experienced in website design.
In Elementor, your primary goal is to create a page. A page is a collection of sections and columns.
On the one hand, a section is a row that you can customize with plenty of design elements, such as background, colors, sizing, and more.
On the other hand, the columns are located within a specific section. These, in turn, are where the widgets or content elements are placed. Each widget can be customized and sized separately.
To recap, this is how Elementor’s structure hierarchy plays out:
Page > Section > Column > Widget/Content element
Designing a Page
Let’s create a page now that we have an understanding of the skeletal structure. On WordPress’s page design interface, click the Edit with Elementor button. Soon you’ll see a plus (+), highlighted in red violet. Click on it to add a section. Building A Landing Page With Elementor
Next, you will need to choose the structure for your section. You may choose a single column or multiple, depending on what type of content you wish to add. You can then populate the columns with content elements. Simply drag any widget from the interface’s widget area and drop it onto them, be it a heading or an image. These widgets can be rearranged and rearranged within the page.
Once you’re happy with the structural placement, now is the time to retune the finer details to make the page look more presentable. You can explore three main editing tabs: Style, Content, and Advanced.
Designing a pre-existing or pre-made themed page is much easier than doing so from scratch. You would usually only need to make minor adjustments between sections, columns, and widgets, unless you are adding a new design element. Elementor’s drag and drop functions make it much easier to refine some changes than coding.
The Disadvantages: What Else is Lacking?
We don’t mean to mislead you, Elementor is certain to be one of the best WordPress web design tools. But, there are always imperfections in the world. While there are many things that we love about it, there are a few that some of you may find inconvenient:
- Sometimes the editing interface can be a little slow. It’s speedy, swift, and ultimately convenient, but it does so well, too fast to the point where it freezes altogether. With that in mind, you might need to refresh and reopen it to get it back on track.
- Although most of Elementor’s features can be used for free, some may find them to be essential, but they are only available in Elementor Pro. This may prove frustrating for some. For instance, you can’t set site-wide styles in the free version, as you’re essentially stuck to a few pages simultaneously. Building A Landing Page With Elementor
- Some editing refinements may not go exactly as you wish them to. You may find that the default font and typography of certain links is what you have chosen, even if you add your own styling. On the other, you may have difficulty locating the exact margin value whenever the alignment of your design elements is off.
Who Should Use Elementor?
Elementor has a wealth of expert-level features and tools. The free version includes these, as well as additional useful upgrades for any Elementor Pro plan. Furthermore, most users will likely find it easier to grasp than other WordPress web design plugins.
With that being said, it’s no wonder why many individuals like Elementor as a whole – it’s both a popular DIY solution for folks who may not have on-hand expertise with web design and a quick, feature-rich platform for a wide range of businesses.
We do have a few users in mind who will find Elementor more suitable. These include:
- Casual internet users. Elementor offers many customizable benefits that are especially useful for bloggers and website owners.
- Digital marketing professionals. Elementor features can be used for design purposes, but they are also marketing-ready. This includes seamless integrations with thousands of platforms via Zapier and pop-up and online commerce widgets.
- Site builders. If creating websites for a handful of clients is your day job, then Elementor is a great stepping stone to get you to where you want to be. Building A Landing Page With Elementor
Alternatives to Elementor
Elementor may have some advantages over other web design plugins, but that doesn’t make it the best choice.
Many WordPress web design plugins offer similar functionality to Elementor. Some may only offer a few. WordPress’s web design features are not for everyone. We all know this. That’s why plugins were created.
Right now, there are two other leading WordPress web builder plugins out there that are on the same par as Elementor in terms of features: the Divi builder by Elegant Themes and Beaver Builder. Divi, one on hand, offers the same feature-rich range as Elementor and has the same ability to edit your website from a front-end interface as your clients see it. Although it has a similar look, there is no free option. Beaver Builder is a more straightforward plugin than the others, but it packs as many design tools as you need into one platform. These are already enough to create an attractive website.
Elementor is not the only web design plugin you can use. SeedProd, Page Builder are also notable alternatives.
Final Verdict: Is Elementor Worth Trying?
To answer the question: yes. Elementor is a premium drag-and-drop page building tool for WordPress. It’s packed with top-quality design tools and features. Most of these core features are offered free. Building A Landing Page With Elementor
It’s easy to see why so many people continue to use this plugin to build websites and pages. Elementor is different than other web design plugins in that it allows anyone to create whatever they want with no restrictions. Elementor isn’t like other web design plugins that require you to upgrade to a higher plan, or to purchase a paid license. This ensures there is enough space for everyone.
Before we let you explore Elementor, here’s some advice: If your job involves creating websites for clients or running multiple websites, we recommend that you use Elementor Pro. Otherwise, the free plugin for WordPress will work just as fine!
FAQ Building A Landing Page With Elementor
Can I upload or export my templates to Elementor?
Yes, Elementor can import your templates. You can create a new template using the Theme Builder. Additionally, you can import your personal themes to the website builder via the Templates tab.
Similar to the previous function, you can export your template files to be used on another WordPress site – useful if you work as a web-builder for multiple clients.
What types of pages can I create using Elementor?
Elementor allows you to create landing pages, homepages, landing page, landing pages and about pages.
Elementor Pro subscribers can create websites, and even online shops.
Does Elementor slow down my website?
Elementor will not slow down your website so that it takes as little time as possible to load. A website built with this plugin might take two seconds longer than one built from WordPress’s built in website builder. Nonetheless, both equally bit faster than the version made through, say, Beaver Builder.
WordPress websites made with plugins can take longer to build due to multiple factors, including poor hosting, large media files and slow themes.